From March 29 to April 2, 2014, the China Red Star Design Award, as a national award for design, made its debut in UNESCO headquarters as an important part of the exhibition “Experience China”-Design Beijing. The WOW!dea KNOCKR Multi-functional Safety Hammer for Outdoor & Auto, winner of China Red Star Design Award 2013, on behalf of Chinese designs, was displayed in Paris, France, and the China Red Star Design Award is the first one of the kind to hold an exhibition here in the world.
There were some other representative products displayed at the exhibition, and they were selected from more than 30,000 products competing for the previous awards by Mr. Chen Dongliang, Executive Chairman of China Red Star Design Award Committee. They mainly included the 62-meter concrete pump truck that played an important role in the disaster happening at Fukushima nuclear power station of Japan, CRH380A motor train unit and 250km/h Regional EMU reflecting Chinese railway transportation power, IdeaPad Yoga of Lenovo with the patent of a 360-degree flip-and-fold design, MI-Phone and MI-Box that are popular in the market, etc.
The exhibition zone of the China Red Star Design Award has attracted numerous visitors, including some important political figures such as the sixth Secretary-General of the United Nations Mr. Boutros-Ghali, UNESCO’s Director-General Ms. Irina Bokova and Assistant Director-General Mr. Hans d’.Orville. They were attracted by the exhibits and talked about these exhibits together. Visitors who were interviewed on site expressed that they were amazed at these original designs from China and at the changes that China is experiencing.