On December 12, 2013, the awarding ceremony of the China Red Star Design Award, China’s highest design accolade open to the whole world, was held in Beijing. A total of 5,567 products were submitted, reaching a new high in eight years since the Award was established and exceeding the total number of works competing for the Red Dot Award of Germany. After two rounds of review by the jury consisting of domestic and foreign experts in design, a total 280 products won the award, including one Best of the Gold Prize”, eight Gold Prizes, ten Silver Prizes and one Best Team Prize.
The WOW!dea KNOCKR Multi-functional Safety Hammer for Outdoor & Auto won the Gold Prize of China Red Star Design Award 2013. The awarding ceremony and winners of Yuanlong Yato were reported by CCTV news programs News Broadcast and Night News.
The KNOCKR Multi-functional Safety Hammer for Outdoor & Auto is a portable multi-functional product for self-help in case of any danger in driving or outdoor travel. It is ingeniously developed by the WOW!dea design team, a fashion and innovative brand under Yuanlong Yato, after in-depth research, and targets at insufficient product designs in the existing market. The jury of the China Red Star Design Award comments highly on the hammer:
“The hammer is a multi-functional product which realizes self-rescue and mutual help while disasters, emergencies, outdoor mishap and other accidental events happen. Six functions are available while emergencies happen: window breaking, emergency lighting, seat belt cut off, red light alert, hand cranking for electricity and USB charging. It can provide emergency power supply for Apple, Samsung etc smart phones. The materials applied are in compliance with health and environmental requirements and it adopts precision mold with plastic injecting, and practical circuit improvements. The modern fashionable design owns an appearance IP. As a novelty and ideal safety product, it accomplishes the combination of traditional function and the new one, so as to the basic function and the fashion trend. This good design can be a popular and valuable product.”
Since the establishment in 2006, nearly 40,000 products of over 6,000 enterprises from 29 countries of the world and 32 provinces and regions of China have been submitted for the China Red Star Design Award, China’s highest design accolade open to the international design community. The jury consists of 125 authoritative experts in design, economy, media and other fields from 17 countries including China, Germany, Italy, USA, Japan and ROK. A total of 102 touring exhibitions have been held in 30 cities at home and abroad, and received more than 2 million visitors to help nearly 1,000 manufacturing enterprise and designers to review their designs and coordinate related trades. The China Red Star Design Award has obtained the ICSID Endorsement, established strategic partnership with the Red Dot Award of Germany, and mutually recognized with Korea Good Design Award and Australian International Design Award.